Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Will Guidara
About the book
Will Guidara is the former co-owner of Eleven Madison Park, the New York restaurant that, under his leadership, was named the best restaurant in the world. In this book, he lays out his philosophy of “unreasonable hospitality” — the idea that extraordinary experiences come from systematically giving people far more than they expect, rather than settling for an adequate standard of service. Through stories from his own career, from kitchen runner to owner of a world-class restaurant, he shows how personal attention, creativity, and care for detail build loyalty and reputation, whether in hospitality or in any other business that depends on people’s satisfaction. Published in 2022, the book became a bestseller and an inspiration for leaders far beyond the restaurant world who want to strengthen the culture of service within their teams.
