Triggers: Creating Behavior That Lasts—Becoming the Person You Want to Be
Marshall Goldsmith and Mark Reiter
About the book
Marshall Goldsmith, one of the world’s most respected executive coaches, together with writer Mark Reiter, explores why people keep falling back into old patterns of behavior despite sincere intentions and a clear understanding of what needs to change. The book’s central idea is “triggers” — the people, situations, and circumstances in our everyday environment that unconsciously activate our habits, often working against our own values and intentions. Goldsmith offers a practical framework for recognizing these triggers and building structures — such as simple daily self-questioning — that help turn intention into lasting behavioral change. The book draws on his decades of experience coaching top executives. Published in 2015, it has become a classic of leadership and personal development literature.
