The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger
What notable people said about the book
“Innovate or die.”
— iz knjige
About the book
Robert Iger served as CEO of The Walt Disney Company from 2005 to 2020, and in this business memoir he walks through the defining decisions of that era. He discusses the acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox, as well as the risky launch of the Disney+ streaming service. Through personal anecdotes he lays out his leadership principles — from optimism and integrity to a willingness to embrace change. Published in 2019, it became one of the most widely read business memoirs of the decade.
