The Power of Ignorance: How Creative Solutions Emerge When We Admit What We Don't Know
Dave Trott
What notable people said about the book
“The wise man knows he doesn't know. The fool doesn't know he doesn't know.”
— citat pripisan Lao Ceu, naveden u knjizi
About the book
Dave Trott, the well-known British advertising creative director with a long career in the industry, argues in this book that the “expert mind” is, in fact, a closed mind. Through a series of short stories drawn from his own career and from history, he shows how admitting we don’t know something opens space for investigation and change, while false confidence blocks genuine problem-solving. The book explores thinking patterns, biases, and the simplification of complex situations in advertising, business, and everyday life. Published in 2021, it continues Trott’s line of popular books on creative thinking, such as “Predatory Thinking” and “Crossover Creativity.”
