Inspired: How to Create Tech Products Customers Love
Marty Cagan
About the book
Marty Cagan, a longtime product leader at companies including HP, Netscape, and eBay and founder of the Silicon Valley Product Group, distills decades of experience working with the world’s best technology companies into this book. He explains the difference between teams that merely ship features on request and teams that systematically discover their customers’ real problems and build products that solve them in ways that are both technically feasible and viable for the business. The book covers the role of the product manager in depth, product discovery techniques, working with engineering and design teams, and building the right product culture within an organization. This expanded second edition, published in 2017, has become essential reading for product managers and technology leaders worldwide.
