Crossover Creativity: Real-life Stories About Where Creativity Comes From
Dave Trott
About the book
Dave Trott, the legendary British advertising creative and author of books such as “The Power of Ignorance” and “Predatory Thinking,” argues in this book that the most powerful creative ideas rarely emerge within the narrow boundaries of a single discipline — they emerge at the crossover of different experiences, fields, and ways of seeing the world. Through a series of short, concrete stories from his own career and the history of advertising, he shows how some of the most striking solutions came from combining seemingly unrelated ideas rather than from deep specialization in one area. The book continues Trott’s recognizable style — short chapters, sharp observations, and practical lessons for creatives, marketers, and leaders. Published in 2023 by Harriman House, it is part of Trott’s series of popular books on creative thinking.
